Adam Campbell’s Resume

Experienced Art Director with 20+ years in branding, concept development, and integrated campaigns across print, digital, web, and social media. Skilled in Adobe Creative Cloud, UI/UX design, website development, social media marketing, SEO, and AI-assisted content creation. Proven track record leading creative teams, delivering projects from concept to production, and strengthening brand identity, engagement, and business impact.

Skills & Competencies

Work Experience

• Produced high-end print advertising for luxury hospitality brands, maintaining strict brand standards, typography systems, and production-ready specifications.
• Designed in-store point-of-purchase (POP) materials for retail environments, optimizing layouts for visibility, conversion, and physical production constraints.
• Created social media promotional content across static, motion, and short-form video formats, aligning visuals and messaging to campaign goals and platform best practices.
• Wrote and produced videos, short stories, and essays, combining narrative development, scripting, editing, and post-production to drive audience engagement.
• Executed projects end-to-end—from concept and copy development through final delivery—across print, digital, and video media.
• Balanced multiple freelance projects simultaneously, meeting deadlines while adapting quickly to evolving creative briefs and stakeholder feedback.

• Served as Art Director and interim Creative Director, providing strategic creative direction, hands-on design execution, and mentorship for a multidisciplinary team of designers.
• Developed and executed integrated marketing strategies, aligning brand vision, creative systems, and business objectives to drive audience engagement and measurable growth.
• Led cross-channel campaigns spanning digital, web, print, and social, producing original advertising, website wireframes and mockups, and social media assets from concept through final production.
• Managed and optimized paid social campaigns across Meta and LinkedIn, applying performance data, audience insights, and A/B testing to improve targeting, efficiency, and ROI.
• Designed and refined email marketing funnels, applying UX, visual hierarchy, and conversion-focused design principles to increase engagement, conversions, and client retention.
• Partnered closely with designers, copywriters, strategists, and marketing leads to ensure cohesive messaging, brand consistency, and high-impact campaign execution.
• Established a culture of continuous learning and creative excellence by leading weekly training sessions focused on design craft, advertising strategy, and evolving digital marketing best practices.

• Art directed multi-channel brand systems and integrated campaigns, overseeing design execution from concept through final delivery across print, digital, web, and social.
• Led cross-functional small teams of marketers, writers, and social media managers, establishing creative direction, SEO-informed brand strategy, and scalable visual standards for global e-commerce platforms.
• Managed and optimized paid digital and video advertising across Meta and Google, increasing client user bases by up to 75% while maintaining 90% website retention through data-driven optimization.
• Designed, built, and maintained conversion-focused websites, applying UI/UX, accessibility (WCAG), and performance best practices to drive engagement and support full residential property liquidation.
• Produced large-format and environmental graphics including trade show displays and vehicle wraps, ensuring consistent brand representation across physical and experiential touchpoints.
• Directed and produced brand and advertising videos, translating strategic concepts into compelling visual narratives across short-form and long-form formats.
• Developed and executed corporate branding and rebranding initiatives, strengthening brand identity, market positioning, and cross-channel consistency across multiple industries.

• Produced print marketing materials for multiple brands, ensuring consistent brand standards, typography, and visual identity across all deliverables.
• Designed, coded, and maintained client websites for recreation and real estate brands, applying HTML, CSS, UI/UX, and accessibility best practices to improve usability and user engagement.
• Developed client-facing presentation materials that clearly communicated creative concepts, marketing strategies, and campaign performance to internal teams and external stakeholders.
• Created brand identities and advertising campaigns for nonprofit organizations, strengthening brand recognition and increasing audience engagement and outreach across print and digital channels.

• Designed fitness equipment packaging and point-of-purchase (POP) materials, maintaining strong brand consistency, visual hierarchy, and retail-ready production standards.
• Developed print advertising campaigns and early-stage website concepts and wireframes, aligning creative direction with marketing objectives and brand positioning.
• Directed photoshoots for print, packaging, and promotional assets, managing art direction, production workflows, and vendor coordination to deliver high-quality visual content.

• Led and mentored personnel while managing a Secret-level communications office, ensuring operational readiness, regulatory compliance, and communications security standards.
• Installed, maintained, and troubleshot computer networks and tactical radio communications systems, providing reliable technical support in high-availability environments.
• Designed, built, and maintained a company website, improving internal communications, documentation access, and information flow.
• Oversaw Information Management (IM) and Communications Security (COMSEC) operations in Germany, safeguarding classified communications and optimizing technical workflows.
• Served as a 31U Signal Support Systems Specialist, delivering hands-on expertise in signal systems, network infrastructure, and secure communications support.

Education

• Honorary Dean’s List; 3.7 GPA