Client
Park City Lodging Association
Direction
Create a mountain biking branding project that will draw in more tourists to Park City’s spring, summer, and fall seasons. It should celebrate IMBA (International Mountain Bicycling Association) awarding Park City, UT as the first Gold-level Ride Center.
Concept
Focus on the gold-level award while highlighting the diverse seasonal terrain, hundreds of mountain biking trails, local recreational support including the lodging, restaurants and resorts in town.
Execution
Design a logo, website, print ads, digital ads, social media, and videos highlighting Park City, UT.
Social Media
Mountain Biking Park City Press Book
Mountain Biking Park City Digital Ads